From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms pros handle can benefit greatly from the insights and input of their colleagues from across the organization.

While achieving buy-in and getting interdepartmental teams to help brainstorm and collaborate can be the key to the success for a comms project, the best way to go about doing that will vary, depending on the strategic goals of the specific campaign and the organization as a whole. Members of Forbes Communications Council share tips communications teammates can use to encourage people on other teams to share creative ideas for comms campaigns.

Check out the Forbes article featuring Mark Dollins, the President of North Star Communications Consulting. Give it a read.