Mark Dollins, founder of North Star, has led three consecutive years of global research on AI in employee communications. With more than 30 years of corporate communications leadership, he partners with executives and communicators to translate AI from buzzword to practical, measurable outcomes.
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Apply AI responsibly to employee communication strategies.
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Align AI initiatives with change management and business goals.
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Build new skills in prompt writing, data literacy, and ethical communication.
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Extend leadership through AI governance and monitoring.
Artificial intelligence is reshaping how communicators work—from writing and editing to analyzing employee feedback. AI creates both opportunities and risks. With three years of in-depth, global research on AI in employee communications, North Star helps leaders understand how to integrate AI into daily practice with consistency, accountability and strategic impact.
Findings from the AI Landscape for Employee Communications 2025 Report shows that most communicators are already experimenting with AI. Yet adoption often outpaces governance, leaving gaps in policy, training and accountability. North Star brings evidence-based insight to help close those gaps.
84% of communicators agree that AI is now a core competency
AI & Communications Advisory
Helping communicators and executives apply AI with clarity, accountability and measurable results.
Navigating AI in the Workplace
AI tools in the workplace offer both opportunities and risks. North Star helps leaders understand how to integrate AI into daily practice with clarity, consistency, and accountability.
Workplace Efficiency
Guidance on using AI tools to save time and improve workflow without sacrificing quality or credibility.
Data-Driven Insight
Support for applying AI to measure impact, track engagement, and deliver insights that inform business decisions.
Governance and Training
Development of policies, guardrails, and employee training that align AI use with organizational values.