20 Tips For Creating Company Culture With Internal Communications - North Star Communications Consulting President Mark Dollins in Forbes

In a Forbes Communications Council article titled "20 Tips for Creating Company Culture With Internal Communications," North Star Communications Consulting President Mark Dollins provides expertise on a key element of building a strong workplace culture.

Dollins explains that a company's culture is formed by a chain that connects its values and behaviors. This chain's strength, he says, is dependent on clear accountability and metrics. To reinforce it, internal communicators can utilize compelling storytelling to enhance awareness, understanding and belief in the value each part of the chain provides.

You can read the full article on forbes.com.