The 2025 AI Landscape: What Communicators Need To Know Now - North Star Communications Consulting President Mark Dollins in Forbes

In a feature article for the Forbes Communications Council, North Star Communications Consulting President Mark Dollins explores the evolving role of artificial intelligence in the communications industry. Titled "The 2025 AI Landscape: What Communicators Need To Know Now," the piece highlights the shift from a skeptical view of AI to its strategic adoption for enhancing productivity and creativity.

The article provides a comprehensive overview of how communicators are increasingly leveraging AI for everything from saving time on research and content drafting to more advanced applications like sentiment analysis and predictive analytics. Dollins emphasizes the importance of communicators embracing continuous learning and forging partnerships with IT professionals to fully harness AI's potential. He also underscores the critical need for leadership and clear governance frameworks to address ethical concerns related to bias and data privacy.

The piece concludes with three key recommendations for communicators: stay engaged with new AI apps, collaborate with machine learning experts, and lead the charge on AI policy and governance.

Read the full article on forbes.com.