10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders - North Star Communications Consulting President Mark Dollins in Forbes

In a Forbes Communications Council article titled, "10 Ways to Showcase the ROI of Internal Communications to Relevant Stakeholders," North Star Communications Consulting President Mark Dollins shares his insights on a crucial topic for the industry.

The article explores how communication professionals can demonstrate the value of their work. Dollins' contribution emphasizes the importance of connecting communication metrics directly to business outcomes. He cites an example of a company merger where his team correlated internal communication data—such as content reach and engagement—with organizational health and employee attrition to show a tangible impact on the business.

You can read the full article on forbes.com.