14 Ways Comms Teams Can Use Data To Improve Their Storytelling - North Star Communications Consulting President Mark Dollins in Forbes

Mark Dollins, president of North Star Communications Consulting, is a featured expert in the Forbes Communications Council article, "14 Ways Comms Teams Can Use Data To Improve Their Storytelling."

The article highlights how communications teams can leverage data to create more impactful narratives. According to Dollins, one of the most effective ways to do this is by using generative AI to analyze audience feedback. This process helps identify which elements of a story are resonating and which are not, allowing communicators to refine their messaging for greater impact.

You can read the full article on forbes.com.