20 Common Mistakes New Copywriters Should Take Care Not To Make - North Star Communications Consulting President Mark Dollins in Forbes

A Forbes Communications Council article, "20 Common Mistakes New Copywriters Should Take Care Not To Make," features a collection of insights from industry experts aimed at helping new copywriters refine their skills. The article serves as a practical guide for avoiding common pitfalls and elevating one's writing to a professional standard.

The insights cover a range of critical topics, including the importance of knowing your audience, writing in an authentic brand voice, and avoiding jargon and overly complex language. The consensus is that great copywriting is clear, compelling, and free of unnecessary fluff.

You can read the full article on forbes.com.