Launching An Internal Newsletter? Avoid These Common Mistakes - North Star Communications Consulting President Mark Dollins in Forbes

In a article with experts from the Forbes Communications Council, Mark Dollins, President of North Star Communications Consulting, shares his expertise on a key mistake to avoid when launching an internal newsletter. The article, "Launching An Internal Newsletter? Avoid These Common Mistakes," features insights from 20 industry leaders on how to create an effective and engaging internal publication.

Mark Dollins's contribution focuses on the critical error of not understanding your audience. He emphasizes that long before a newsletter's first "send," communicators must do their homework to understand their audience's preferences for content, tone, and delivery. He advises that a successful newsletter is a blend of good writing and storytelling (the art) with data, insights, and feedback (the science), and that a strong strategy built on this understanding is essential for success.

Read the full article on forbes.com.