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It’s Performance Review Season: Ho-Ho-HELP!
Yeah, Happy New Year, now tell me what you did last year. Maybe it’s not quite that abrupt, but this time of year, Communications and...
Jan 16, 20143 min read


Six Things A Communications Pro Should Never Say
One thing every communicator knows is that the words we choose matter. We sometimes agonize over a single word or phrase that captures...
Dec 5, 20133 min read


Test Your Crisis Plan B4 It Tests You: 6 Tips To Ensure Readiness
A few years ago, I’d taken a leadership role with a new communications team. After a month or so on the job, I asked the senior team...
Oct 16, 20134 min read


Wild West Days Of Social Media Are Over: Time For Discipline
September 16, 2013 Within the last year, I’ve attended dozens of meetings with communicators in which a single, consistent order is...
Sep 15, 20133 min read


Communicators Career Growth Survey Indicates Growing Skills Areas
With three years of data from more than 500 professional communicators, North Star Communications Consulting today shared results of its...
Aug 13, 20133 min read


Boxed In A Communications Job? 6 Tips To Break Free
Boxed In A Communications Job? 6 Tips To Break Free admin July 18, 2013 We’ve all been there: that point in our careers where we feel...
Jul 17, 20134 min read


Who’s Got Game? Gamification Is The Communicator’s Next Frontier
If you’ve ever seen anyone other than Alec Baldwin playing Words with Friends on an iPhone, you’re seeing the new frontier that every...
Jun 10, 20133 min read


What A Story! Communicators And The (Lost) Art Of Storytelling
No matter what path we’ve taken to become communicators or marketers, I’d argue that the most fundamental skill we’ve all worked to...
May 3, 20134 min read


The Communicator’s Disconnect: I Think I’m Great – Why Don’t You?
A number of years ago, I had the unenviable task of telling a communications employee at an annual review that – despite previous years...
Apr 24, 20133 min read


INTERNAL Social Media: The Treasure Behind The Firewall
We hear almost every day we about companies that either display great finesse or attract epic public scorn with a Tweet or Facebook post....
Mar 1, 20133 min read


Buying The Brand Of You: Creating Personal Social Media Brands
Having spent 17 years working on global consumer foods and beverages, I get what brands are about. But I have to admit that when it comes...
Feb 13, 20134 min read


Outputs Or OutCOMES? Showing The Difference Helps You Measure Up
Your last communications or marketing campaign netted 100,000 click-throughs, 500,000 “likes” and 1 million impressions. You proudly take...
Jan 13, 20133 min read


Tweet: Your Job Will Likely Depend On It
In spending a good portion of the last 6 weeks on the road – in markets home and abroad — I took the opportunity to ask some large and...
Nov 12, 20122 min read


Vulcan Mind-Meld: Communicators And Marketers Need To Think Alike
Any child of the 1970s (or beyond) who’s ever watched the sci-fi television series Star Trek knows how first officer Spock could connect...
Oct 15, 20123 min read


Quarterback Or Receiver? Behaviors & Perceptions Of A Strategist
More than one communications pro has come to me with a clear, compelling and consistent question: “How do I move from being perceived as...
Sep 3, 20124 min read


Austin Powers’ Words Of Wisdom On Development: It’s About Behavior
Source: Wikipedia July 3, 2012 Austin Powers had it right. The big screen icon’s immortal words, “Oh, behave,” aren’t just for attracting...
Jul 2, 20123 min read


Is There Science Behind Being "Global?" Turns Out, There Actually Is.
Raise your hand if you’ve got “global” in your title, or if you want a job that has it. It seems no matter where you look these days,...
May 24, 20122 min read


Make Your Communication Plan Shine: Identify and Mitigate Risks
Let’s say you have the luxury of a few days or weeks before you have to launch a major communications plan. You’ve thought through the...
Apr 29, 20123 min read


Know The Business? Yeah, Yeah… Communicators Don’t Have A Choice
Be honest. What do you REALLY know about the business you’re in? Sure, we know we’re supposed to understand the strategies driving the...
Apr 8, 20123 min read


Head in the Sand with a New Communications Boss?
Ask a room filled with communicators, “Who’s had a new functional boss or CCO in the last 12 months?” and you’re likely to see a majority...
Mar 13, 20123 min read

News & Insights
News and insights from North Star Communications Consulting.
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