11 Ways Partnering With Outside Agencies Can Benefit Internal Comms - North Star Communications Consulting President Mark Dollins in Forbes

In a Forbes Communications Council article titled, "11 Ways Partnering with Outside Agencies Can Benefit Internal Comms," North Star Communications Consulting President Mark Dollins provides expert insight on leveraging external partnerships.

The article explores how internal communication teams can gain significant advantages by collaborating with outside agencies. Dollins' contribution focuses on a high-stakes scenario, specifically how an agency can help drive results for major strategic priorities, such as a large-scale corporate transaction. He emphasizes that treating an external partner as an extension of the internal team is crucial for success, bringing valuable perspective, skills, and speed to a project.

You can read the full article on forbes.com.