17 Big ‘Don’ts’ For Senior Leaders When Sharing News Of Layoffs - North Star Communications Consulting President Mark Dollins in Forbes

In a Forbes Communications Council article, North Star Communications Consulting President Mark Dollins provides expert guidance on how senior leaders should communicate during a layoff. Titled, “17 Big ‘Don’ts’ For Senior Leaders When Sharing News Of Layoffs,” the article compiles advice to help executives navigate one of their most difficult responsibilities with empathy and clarity.

The piece emphasizes the importance of striking the right balance in communication. Dollins's contribution focuses on the mistake of talking only about the present. He advises leaders to speak not just about the rationale for layoffs, but also about a compelling and realistic vision for the future. Providing employees with a clear view of what lies ahead, he notes, can pay dividends in the company's path forward.

For more information, you can read the full article on forbes.com.