20 Mistakes Companies Make When Adopting Human-Centric Communications - North Star Communications Consulting President Mark Dollins in Forbes

In a collaborative article for the Forbes Communications Council, Mark Dollins, president of North Star Communications Consulting, offers his expertise on a common error companies make when adopting human-centric communications. The article, "20 Mistakes Companies Make When Adopting Human-Centric Communications," features insights from a panel of industry experts.

Dollins's contribution focuses on the mistake of failing to truly know the people behind the company. He argues that every organization has a unique "heartbeat and pulse." He advises that an effective communications approach will authentically follow only after a company takes the time to truly understand its own people.

Read the full article on forbes.com.