20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns - North Star Communications Consulting President Mark Dollins in Forbes

In a Forbes Communications Council article, North Star Communications Consulting President Mark Dollins shares his advice on how to get other teams to contribute creative ideas for communications campaigns. Titled, “20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns,” the article compiles a variety of expert strategies for fostering cross-functional collaboration.

The piece emphasizes the importance of a team culture that rewards and recognizes collaboration. Dollins' contribution focuses on the need to **"foster a culture of shared benefits."** He explains that leaders must model, recognize, and reward behaviors like ideating and collaborating to ensure creative solutions flourish. He suggests using collaborative language, such as, “I like that idea, and…” or, “What if we enhanced or replaced X with Y?” to keep the flow of ideas positive and continuous.

For more information, you can read the full article on forbes.com.